{"id":105,"date":"2020-03-15T15:26:28","date_gmt":"2020-03-15T15:26:28","guid":{"rendered":"http:\/\/new-ocean.com.vn\/\/?post_type=solution_by_industry&p=105"},"modified":"2022-03-21T09:01:21","modified_gmt":"2022-03-21T09:01:21","slug":"hang-tieu-dung","status":"publish","type":"solution_by_industry","link":"https:\/\/new-ocean.com.vn\/en\/luu-tru\/industries\/hang-tieu-dung","title":{"rendered":"FMCG"},"content":{"rendered":"

Overview of Fast Moving Consumer Goods (FMCG) Industry<\/span><\/strong><\/h2>\n\n\n\n
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Fast Moving Consumer Goods (FMCG) industry is the industry that provides all the products\/necessities in our lives. Usually, the production cost and profit per product is quite low, the production volume is large and the consumption is extremely fast.<\/p>\n\n\n\n

FMCG market is a truly potential in Vietnam. According to economic experts, at present, FMCG businesses need to focus on innovating their products not only to keep pace with the needs of consumers, but also to ensure the convenience, quality and safety of the finished products.<\/p>\n\n\n\n

FMCG Industry trend<\/strong><\/span><\/strong><\/h3>\n\n\n\n

The trend of consuming healthy food can increase income, create a better living-standard, Vietnamese consumers are ready to spend more on products and services\u2019 quality made with natural ingredients. Businesses who offer products, services and brand positioning in line with this trend will be more successful in capturing consumer loyalty.<\/p>\n\n\n\n

+ <\/strong><\/strong>In fact, in relating to the trend of The price of polarization<\/strong><\/strong>. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn duy tr\u00ec khuynh h\u01b0\u1edbng mua song song c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 kh\u00e1c nhau t\u00f9y ng\u00e0nh h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o ra s\u1ee9c \u00e9p t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng – gi\u1ea3m chi ph\u00ed c\u1ee7a c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t, c\u00e1c c\u00f4ng ty s\u1ebd t\u1ea1o ra c\u00e1c quy tr\u00ecnh s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3 h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3 c\u1eaft gi\u1ea3m nhi\u1ec1u chi ph\u00ed v\u00e0 gia t\u0103ng v\u1eadn t\u1ed1c l\u01b0u th\u00f4ng h\u00e0ng h\u00f3a.<\/p>\n\n\n\n

<\/strong>The combination of c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o VR. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf \u1ea3o AR (Virtual reality – Artificial intelligence – Augmented reality)<\/strong><\/strong>. <\/span><\/h4>\n\n\n\n

Will be a fertile land for FMCG brands to lead the game. Smartphones are a pretty effective communication channel so brands need to find new ways to approach the potential customers, then enhance their experiences, encourage engagement, and present them those interesting ideas that match their values.<\/p>\n\n\n\n

Organized and centralized Data-driven business models are valuable resources for uncovering consumer preferences, underlying issues, and delivering success metrics in the future. Decision makers can leverage this precise analysis to proactively take actions, assess product risks, monitor market trends, and well prepare on effective production plans.<\/p>\n\n\n\n

TURNKEY PROJECTS FROM NEW OCEAN<\/span><\/strong><\/h2>\n\n\n\n
\"gi\u1ea3i<\/figure>\n\n\n\n
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